Brand identity & naming, end to end.
Wordmarks, naming sprints, identity systems and brand guidelines for businesses about to enter a new market — or rebuild from a tired one. We protect what your brand already owns and rebuild what it shouldn’t.
- Timeline
- 6–10 weeks
- Team
- 3 seniors
- Best for
- New launches, rebrands, naming
What's included
Discovery & equity audit
Stakeholder interviews, market scan and a written brief that everyone — board included — actually signs off on.
Naming sprint
When needed. Linguistic, legal and domain checks across Hindi, Punjabi and English in parallel.
Identity system
Wordmark, supporting marks, typography, colour, photography direction and a working component library.
Brand guidelines
A 40–60 page PDF and a Figma library your in-house team can actually use after we leave.
How it runs
Listen
Two weeks of interviews — internal team, customers, lapsed customers, and someone who almost bought but didn’t. We need both stories.
Position
A one-page positioning document. Audience, promise, proof, and what we will refuse to be. This becomes the brief for every following step.
Make
Three identity directions, narrowed to one, then refined to a working system across the surfaces you actually use.
Hand off
Guidelines, working files, training session and a 30-day check-in. We stay reachable while your team rolls it out.
Tools we use
- Figma
- Adobe Illustrator
- Glyphs
- Affinity Publisher
- Trademark search
- GoDaddy domains
Related work
Projects where this service did the heavy lifting.
Common questions
Do you do brand-only engagements, or always with marketing?
Brand-only is fine, and very common. About a third of our brand work is hand-off engagements with no ongoing retainer.
How does naming work legally?
We run TM, domain and linguistic checks during the sprint. Final filing is done by your IP lawyer — we hand off a shortlist of 3–5 names with our checks attached.
Can you work with our existing logo?
Yes — a refresh that protects existing equity is often the right call. We’ll tell you honestly if it isn’t.
Who owns the files?
You do. Working files, fonts (licensed in your name) and source vectors are all handed over at the end of the project.
Talk to us about brand identity.
A 20-minute call to scope your project. No pitch deck, no obligation, just a useful conversation about your business.