Real estate marketing for builders and townships.
Pre-launch teasers, site activation, broker enablement and lead-to-booking funnels for residential and plotted developments. Most of our real estate engagements end with the project sold out before phase 2 starts.
- Timeline
- 12–24 weeks
- Team
- 6 · cross-functional
- Best for
- Pre-launch, mid-launch, sell-out
What's included
Pre-launch engine
Two-to-three weeks of curiosity creative. No price, no name. Build a list before the competition knows you exist.
Brand & collateral
Project name, identity, brochures, walk-through reel, model-flat signage, site-office kit.
Performance funnel
Meta, Google and YouTube lead-gen with phone-call attribution and CRM hand-off built in.
Broker activation
Onboarding 100–300 brokers on a paid-per-qualified-lead model. Daily WhatsApp lead-quality digests.
How it runs
Locate
Walk the site. Audit the comparables. Talk to ten brokers in the catchment. The map is never the territory.
Stage
Pre-launch teasers to build a list before the official launch. Hoardings up, lead funnel ready.
Launch
Reveal day. Hoardings, OOH, broker WhatsApp, paid media, site activation — all firing on a single coordinated date.
Sell
Weekly review on the only number that matters: site visits to bookings ratio. Adjust spend, creative or broker mix accordingly.
Tools we use
- Meta Ads
- Google Ads
- YouTube
- CallTrackingMetrics
- WhatsApp Business API
- LeadSquared CRM
- Salesforce
Related work
Projects where this service did the heavy lifting.
Common questions
Can you work with an existing in-house team?
Yes. Most of our real estate clients have an in-house marketing manager. We sit alongside, not above.
Do you do RERA-compliant creative?
Every piece of paid creative we ship for a regulated project goes through a RERA review. We keep a compliance log per campaign.
Talk to us about real estate marketing.
A 20-minute call to scope your project. No pitch deck, no obligation, just a useful conversation about your business.